Matches in Library of Congress for { <http://lccn.loc.gov/2003016216> ?p ?o. }
Showing items 1 to 25 of
25
with 100 items per page.
- 2003016216 contributor B9515336.
- 2003016216 created "2003.".
- 2003016216 date "2003".
- 2003016216 date "2003.".
- 2003016216 dateCopyrighted "2003.".
- 2003016216 description "Includes bibliographical references and index.".
- 2003016216 description "The global branding context -- The organization -- The brand expression marketing mix and implementation -- Local conventions -- The brand domain -- The brand reputation -- The brand affinity -- The brand recognition -- Taking a brand global -- Harmonizing a global brand -- Extending a global brand -- Creating a new global brand.".
- 2003016216 extent "xii, 260 p. :".
- 2003016216 identifier "0749440236".
- 2003016216 identifier 2003016216-d.html.
- 2003016216 identifier 2003016216-b.html.
- 2003016216 identifier 2003016216.html.
- 2003016216 issued "2003".
- 2003016216 issued "2003.".
- 2003016216 language "eng".
- 2003016216 publisher "London ; Sterling, VA : Kogan Page,".
- 2003016216 subject "658.8/27 22".
- 2003016216 subject "Brand name products Management.".
- 2003016216 subject "Brand name products Planning.".
- 2003016216 subject "Branding (Marketing)".
- 2003016216 subject "Export marketing.".
- 2003016216 subject "HD69.B7 V357 2003".
- 2003016216 tableOfContents "The global branding context -- The organization -- The brand expression marketing mix and implementation -- Local conventions -- The brand domain -- The brand reputation -- The brand affinity -- The brand recognition -- Taking a brand global -- Harmonizing a global brand -- Extending a global brand -- Creating a new global brand.".
- 2003016216 title "Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder.".
- 2003016216 type "text".