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- 2003017894 alternative "At head of title: What business leaders can learn from the world of rock and roll".
- 2003017894 contributor B9517282.
- 2003017894 contributor B9517283.
- 2003017894 created "c2004.".
- 2003017894 date "2004".
- 2003017894 date "c2004.".
- 2003017894 dateCopyrighted "c2004.".
- 2003017894 description "From band loyalty to brand loyalty -- Creating culturally relevant brands -- Elton John : music man, marketing man, architect of a brand -- KISS : keep it simple, stupid -- The Rolling Stones : branding strategies beyond satisfaction -- Aerosmith : reinventing a rock and roll brand -- Madonna and Neil Diamond : the relevance of sex in branding -- Lessons from the legends of rock and roll.".
- 2003017894 extent "xi, 240 p. ;".
- 2003017894 identifier "0471455172 (cloth)".
- 2003017894 identifier 2003017894.html.
- 2003017894 identifier 2003017894.html.
- 2003017894 identifier 2003017894.html.
- 2003017894 issued "2004".
- 2003017894 issued "c2004.".
- 2003017894 language "eng".
- 2003017894 publisher "Hoboken, N.J. : John Wiley & Sons,".
- 2003017894 subject "658.8/27 22".
- 2003017894 subject "ML3790 .B6 2004".
- 2003017894 subject "Music trade.".
- 2003017894 subject "Musicians Marketing.".
- 2003017894 subject "Popular music Economic aspects.".
- 2003017894 tableOfContents "From band loyalty to brand loyalty -- Creating culturally relevant brands -- Elton John : music man, marketing man, architect of a brand -- KISS : keep it simple, stupid -- The Rolling Stones : branding strategies beyond satisfaction -- Aerosmith : reinventing a rock and roll brand -- Madonna and Neil Diamond : the relevance of sex in branding -- Lessons from the legends of rock and roll.".
- 2003017894 title "At head of title: What business leaders can learn from the world of rock and roll".
- 2003017894 title "Brands that rock / Roger Blackwell, Tina Stephan.".
- 2003017894 type "text".