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- 2003018047 contributor B9517480.
- 2003018047 created "2003.".
- 2003018047 date "2003".
- 2003018047 date "2003.".
- 2003018047 dateCopyrighted "2003.".
- 2003018047 description "A brand of enlightenment / Nicholas Ind -- Whose brand is it anyway? / Denzil Meyers -- Beyond brand narcissism / Alan Mitchell -- Branding for good? / Simon Anholt and Sicco Van Gelder -- Brand sustainability: it's about life or death / Tim Kitchin -- Brand, dynamic valuation and transparent governance of living systems / Chris Macrae -- Authenticity / John Moore -- What's brand got to do with it? / John Caswell -- Anthropology and the brand / Ian Ryder -- Transparency, or not: brand inside: brand outside -- The most obvious yet overlooked next source for the brand's authentic evolution / Julie Anixter -- Leadership branding / Thomas Gad -- The brand manifesto: why brands must act now or alienate the future's primary consumer group / Jack Yan -- Postscript / Malcolm Allan.".
- 2003018047 description "Includes bibliographical references and index.".
- 2003018047 extent "xviii, 236 p. :".
- 2003018047 identifier "0749441151".
- 2003018047 identifier 2003018047-d.html.
- 2003018047 identifier 2003018047-b.html.
- 2003018047 identifier 2003018047.html.
- 2003018047 issued "2003".
- 2003018047 issued "2003.".
- 2003018047 language "eng".
- 2003018047 publisher "London, UK ; Sterling, VA : Kogan Page,".
- 2003018047 subject "658.8/27 22".
- 2003018047 subject "Brand choice.".
- 2003018047 subject "Brand name products.".
- 2003018047 subject "Branding (Marketing)".
- 2003018047 subject "HD69.B7 B49 2003".
- 2003018047 subject "Product management.".
- 2003018047 tableOfContents "A brand of enlightenment / Nicholas Ind -- Whose brand is it anyway? / Denzil Meyers -- Beyond brand narcissism / Alan Mitchell -- Branding for good? / Simon Anholt and Sicco Van Gelder -- Brand sustainability: it's about life or death / Tim Kitchin -- Brand, dynamic valuation and transparent governance of living systems / Chris Macrae -- Authenticity / John Moore -- What's brand got to do with it? / John Caswell -- Anthropology and the brand / Ian Ryder -- Transparency, or not: brand inside: brand outside -- The most obvious yet overlooked next source for the brand's authentic evolution / Julie Anixter -- Leadership branding / Thomas Gad -- The brand manifesto: why brands must act now or alienate the future's primary consumer group / Jack Yan -- Postscript / Malcolm Allan.".
- 2003018047 title "Beyond branding / edited by Nicholas Ind.".
- 2003018047 type "text".