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- 2003018358 contributor B9517855.
- 2003018358 contributor B9517856.
- 2003018358 created "2004.".
- 2003018358 date "2004".
- 2003018358 date "2004.".
- 2003018358 dateCopyrighted "2004.".
- 2003018358 description "How it all began -- Conventional advertising and ad agencies -- The new ad agency-- the stress is on client servicing -- On to copy, folks! -- The craft of advertising copywriting -- Writing for radio, television, and film -- Advertising in the ICT age : the future..".
- 2003018358 description "Includes bibliographical references ([159]-160) and index.".
- 2003018358 extent "xi, 200 p. ;".
- 2003018358 identifier "0761998101 (pbk.)".
- 2003018358 identifier 2003018358-d.html.
- 2003018358 identifier 2003018358.html.
- 2003018358 issued "2004".
- 2003018358 issued "2004.".
- 2003018358 language "eng".
- 2003018358 publisher "New Delhi ; Thousand Oaks, Calif. : Response Books,".
- 2003018358 subject "659.1 22".
- 2003018358 subject "Advertising agencies.".
- 2003018358 subject "Advertising.".
- 2003018358 subject "HF5823 .V49 2004".
- 2003018358 tableOfContents "How it all began -- Conventional advertising and ad agencies -- The new ad agency-- the stress is on client servicing -- On to copy, folks! -- The craft of advertising copywriting -- Writing for radio, television, and film -- Advertising in the ICT age : the future..".
- 2003018358 title "Advertising basics! : a resource guide for beginners / J.V. Vilanilam, A.K. Varghese.".
- 2003018358 type "text".