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- 2003018815 alternative "Strategies for marketing".
- 2003018815 contributor B9518387.
- 2003018815 contributor B9518388.
- 2003018815 created "c2004.".
- 2003018815 date "2004".
- 2003018815 date "c2004.".
- 2003018815 dateCopyrighted "c2004.".
- 2003018815 description "The principles of marketing strategy -- First principle : honor the customer -- Second principle : organization of intelligence -- Third principle : maintenance of the objective -- Fourth principle : a secure position -- Fifth principle : offensive action -- Sixth principle : surprise -- Seventh principle : maneuver -- Eighth principle : concentration of resources -- Ninth principle : economy of force -- Tenth principle : command structure -- Eleventh principle : personal leadership -- Twelfth principle : simplicity -- Implementing strategies.".
- 2003018815 extent "xi, 244 p. ;".
- 2003018815 identifier "0071427317 (alk. paper)".
- 2003018815 identifier 2003018815.html.
- 2003018815 identifier 2003018815.html.
- 2003018815 identifier 2003018815.html.
- 2003018815 issued "2004".
- 2003018815 issued "c2004.".
- 2003018815 language "eng".
- 2003018815 publisher "New York : McGraw-Hill,".
- 2003018815 subject "658.8/001 22".
- 2003018815 subject "HF5415 .M5268 2004".
- 2003018815 subject "Marketing.".
- 2003018815 subject "Sunzi, active 6th century B.C. Sunzi bing fa.".
- 2003018815 tableOfContents "The principles of marketing strategy -- First principle : honor the customer -- Second principle : organization of intelligence -- Third principle : maintenance of the objective -- Fourth principle : a secure position -- Fifth principle : offensive action -- Sixth principle : surprise -- Seventh principle : maneuver -- Eighth principle : concentration of resources -- Ninth principle : economy of force -- Tenth principle : command structure -- Eleventh principle : personal leadership -- Twelfth principle : simplicity -- Implementing strategies.".
- 2003018815 title "Strategies for marketing".
- 2003018815 title "Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers / Gerald A. Michaelson with Steven W. Michaelson.".
- 2003018815 type "text".