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- 2003019396 contributor B9519047.
- 2003019396 contributor B9519048.
- 2003019396 created "c2004.".
- 2003019396 date "2004".
- 2003019396 date "c2004.".
- 2003019396 dateCopyrighted "c2004.".
- 2003019396 description "Getting started, 1837-1890 : Procter & Gamble in the commodity era -- From commodities to consumer goods : Ivory and the birth of the brand -- Assembling the elements of the enterprise, 1890-1945 -- Science in the washing machine : the story of Tide -- An explosion in consumer products -- Procter & Gamble reinvents the paper products business -- Crest : a therapeutic breakthrough in oral care -- Learning from Augusta, Lima, and Albany -- The rely crisis -- Competition and global expansion -- Learning to compete in Japan -- The diaper wars -- En río revuelto : finding the formula in Mexico and Latin America -- Pantene : building a global beauty brand -- Reshaping Procter & Gamble -- Rewriting the rules : reconfiguring the supply chain -- Winning in the white space : Procter & Gamble in Central and Eastern Europe and Russia -- Ivory, Crest, and Olay : redefining the boundaries of the brand -- Prescription for growth in health care -- Challenges in China.".
- 2003019396 extent "x, 467 p. :".
- 2003019396 identifier "1591391474".
- 2003019396 identifier 2003019396-d.html.
- 2003019396 identifier 2003019396.html.
- 2003019396 issued "2004".
- 2003019396 issued "c2004.".
- 2003019396 language "eng".
- 2003019396 publisher "Boston, Mass. : Harvard Business School Press,".
- 2003019396 spatial "United States".
- 2003019396 subject "338.7/67 22".
- 2003019396 subject "Brand name products United States Case studies.".
- 2003019396 subject "HD9999.S74 P738 2004".
- 2003019396 subject "Procter & Gamble Company History.".
- 2003019396 subject "Product management United States Case studies.".
- 2003019396 subject "Soap trade United States History.".
- 2003019396 tableOfContents "Getting started, 1837-1890 : Procter & Gamble in the commodity era -- From commodities to consumer goods : Ivory and the birth of the brand -- Assembling the elements of the enterprise, 1890-1945 -- Science in the washing machine : the story of Tide -- An explosion in consumer products -- Procter & Gamble reinvents the paper products business -- Crest : a therapeutic breakthrough in oral care -- Learning from Augusta, Lima, and Albany -- The rely crisis -- Competition and global expansion -- Learning to compete in Japan -- The diaper wars -- En río revuelto : finding the formula in Mexico and Latin America -- Pantene : building a global beauty brand -- Reshaping Procter & Gamble -- Rewriting the rules : reconfiguring the supply chain -- Winning in the white space : Procter & Gamble in Central and Eastern Europe and Russia -- Ivory, Crest, and Olay : redefining the boundaries of the brand -- Prescription for growth in health care -- Challenges in China.".
- 2003019396 title "Rising tide : lessons from 165 years of brand building at Procter & Gamble / Davis Dyer, Frederick Dalzell, Rowena Olegario.".
- 2003019396 type "text".