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- 2003019670 alternative "Words into big business".
- 2003019670 contributor B9519395.
- 2003019670 created "c2004.".
- 2003019670 date "2004".
- 2003019670 date "c2004.".
- 2003019670 dateCopyrighted "c2004.".
- 2003019670 description "Hunting words -- Camouflage and code names -- BlackBerry : sending a quick message -- Maverick thinking -- Accenture adapts to the future -- Into the vernacular -- Love is the drug -- Getting the word out -- Stories -- Futurecasting -- Summing up.".
- 2003019670 description "Includes bibliographical references (p. 219-230) and index.".
- 2003019670 extent "xii, 241 p. ;".
- 2003019670 identifier "1400051045 (hardcover)".
- 2003019670 identifier 2003019670.html.
- 2003019670 identifier 2003019670.html.
- 2003019670 identifier 2003019670.html.
- 2003019670 identifier 2003019670.html.
- 2003019670 issued "2004".
- 2003019670 issued "c2004.".
- 2003019670 language "eng".
- 2003019670 publisher "New York : Crown Publishers,".
- 2003019670 subject "658.8/27 22".
- 2003019670 subject "Advertising.".
- 2003019670 subject "Brand name products Case studies.".
- 2003019670 subject "Business names Case studies.".
- 2003019670 subject "Creative ability in business.".
- 2003019670 subject "HF6161.B4 F73 2004".
- 2003019670 subject "Marketing.".
- 2003019670 tableOfContents "Hunting words -- Camouflage and code names -- BlackBerry : sending a quick message -- Maverick thinking -- Accenture adapts to the future -- Into the vernacular -- Love is the drug -- Getting the word out -- Stories -- Futurecasting -- Summing up.".
- 2003019670 title "Wordcraft : the art of turning little words into big business / Alex Frankel.".
- 2003019670 title "Words into big business".
- 2003019670 type "text".