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- 2003025486 alternative "Brandstretch".
- 2003025486 contributor B9526204.
- 2003025486 created "c2004.".
- 2003025486 date "2004".
- 2003025486 date "c2004.".
- 2003025486 dateCopyrighted "c2004.".
- 2003025486 description "Includes bibliographical references (p. [151]-153) and index.".
- 2003025486 extent "ix, 162 p. ;".
- 2003025486 identifier "0470862114 (cloth : alk. paper)".
- 2003025486 identifier 2003025486.html.
- 2003025486 identifier 2003025486.html.
- 2003025486 identifier 2003025486.html.
- 2003025486 issued "2004".
- 2003025486 issued "c2004.".
- 2003025486 language "eng".
- 2003025486 publisher "Chichester, England ; Hoboken, NJ : J. Wiley,".
- 2003025486 subject "658.8/27 22".
- 2003025486 subject "Brand name products Management.".
- 2003025486 subject "Brand name products Valuation Management.".
- 2003025486 subject "Branding (Marketing)".
- 2003025486 subject "HD69.B7 T393 2004".
- 2003025486 subject "Product management.".
- 2003025486 title "Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor.".
- 2003025486 title "Brandstretch".
- 2003025486 type "text".