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- 2003025721 contributor B9526473.
- 2003025721 created "c2004.".
- 2003025721 date "2004".
- 2003025721 date "c2004.".
- 2003025721 dateCopyrighted "c2004.".
- 2003025721 description "From marketing as a function to marketing as a transformational engine -- From market segments to strategic segments -- From selling products to innovating solutions -- From declining to growing distribution channels -- From branded bulldozers to global distribution partners -- From acquiring to rationalizing brands for profit -- From market-driven to market-[d]riving -- From strategic business units to corporate marketing.".
- 2003025721 description "Includes bibliographical references (p. [247]-258) and index.".
- 2003025721 extent "xv, 270 p. :".
- 2003025721 identifier "1591392101".
- 2003025721 identifier 2003025721-d.html.
- 2003025721 identifier 2003025721.html.
- 2003025721 issued "2004".
- 2003025721 issued "c2004.".
- 2003025721 language "eng".
- 2003025721 publisher "Boston, Mass. : Harvard Business School Press,".
- 2003025721 subject "658.8/02 22".
- 2003025721 subject "HF5415 .K83 2004".
- 2003025721 subject "Marketing.".
- 2003025721 subject "Strategic planning.".
- 2003025721 tableOfContents "From marketing as a function to marketing as a transformational engine -- From market segments to strategic segments -- From selling products to innovating solutions -- From declining to growing distribution channels -- From branded bulldozers to global distribution partners -- From acquiring to rationalizing brands for profit -- From market-driven to market-[d]riving -- From strategic business units to corporate marketing.".
- 2003025721 title "Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / Nirmalya Kumar ; [foreword by Philip Kotler]".
- 2003025721 type "text".