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- 2003026591 alternative "Capturing your share of the multi-billion-dollar tween market".
- 2003026591 contributor B9527482.
- 2003026591 contributor B9527483.
- 2003026591 created "c 2004.".
- 2003026591 date "2004".
- 2003026591 date "c 2004.".
- 2003026591 dateCopyrighted "c 2004.".
- 2003026591 description "Includes bibliographical references (p. 207-209) and index.".
- 2003026591 description "Part 1: Who are these tweens? -- Why bother with the tween market? -- What drives tweens? -- Tween money and influence -- Tweens' interests and activities -- Happiness is being a tween -- Education isn't what it used to be -- Tweens' favorite things: food, music, fashion, and toys -- Part 2: Marketing, advertising, and new product development -- The old media and the new media -- Advertising that works with tweens -- How to use licensing -- Finding tweens at the grass roots level -- Developing new products for tweens -- Researching and staying in touch.".
- 2003026591 extent "xi, 225 p. :".
- 2003026591 identifier "0793185998".
- 2003026591 identifier 2003026591-d.html.
- 2003026591 identifier 2003026591-b.html.
- 2003026591 identifier 2003026591.html.
- 2003026591 issued "2004".
- 2003026591 issued "c 2004.".
- 2003026591 language "eng".
- 2003026591 publisher "Chicago : Dearborn Trade Publishing,".
- 2003026591 subject "658.8/0083/4 22".
- 2003026591 subject "Child consumers.".
- 2003026591 subject "HF5415.32 .S55 2004".
- 2003026591 subject "Market segmentation.".
- 2003026591 tableOfContents "Part 1: Who are these tweens? -- Why bother with the tween market? -- What drives tweens? -- Tween money and influence -- Tweens' interests and activities -- Happiness is being a tween -- Education isn't what it used to be -- Tweens' favorite things: food, music, fashion, and toys -- Part 2: Marketing, advertising, and new product development -- The old media and the new media -- Advertising that works with tweens -- How to use licensing -- Finding tweens at the grass roots level -- Developing new products for tweens -- Researching and staying in touch.".
- 2003026591 title "Capturing your share of the multi-billion-dollar tween market".
- 2003026591 title "The great tween buying machine : capturing your share of the multi-billion-dollar tween market / David L. Siegel, Timothy J. Coffey, and Gregory Livingston.".
- 2003026591 type "text".