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- 2003026693 contributor B9527607.
- 2003026693 contributor B9527608.
- 2003026693 created "c2004.".
- 2003026693 date "2004".
- 2003026693 date "c2004.".
- 2003026693 dateCopyrighted "c2004.".
- 2003026693 description "Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work.".
- 2003026693 extent "xxv, 643 p. :".
- 2003026693 identifier "0471470643 (paper/website)".
- 2003026693 identifier 2003026693.html.
- 2003026693 identifier 2003026693.html.
- 2003026693 identifier 2003026693.html.
- 2003026693 issued "2004".
- 2003026693 issued "c2004.".
- 2003026693 language "eng".
- 2003026693 publisher "Indianapolis, Ind. : Wiley Pub.,".
- 2003026693 subject "658.8/02 22".
- 2003026693 subject "Business Data processing.".
- 2003026693 subject "Data mining.".
- 2003026693 subject "HF5415.125 .B47 2004".
- 2003026693 subject "Marketing Data processing.".
- 2003026693 tableOfContents "Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work.".
- 2003026693 title "Data mining techniques : for marketing, sales, and customer relationship management / Michael J.A. Berry, Gordon S. Linoff.".
- 2003026693 type "text".