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- 2003027319 alternative "Journal of business & finance librarianship.".
- 2003027319 contributor B9528330.
- 2003027319 contributor B9528331.
- 2003027319 created "c2004.".
- 2003027319 date "2004".
- 2003027319 date "c2004.".
- 2003027319 dateCopyrighted "c2004.".
- 2003027319 description "Includes bibliographical references and index.".
- 2003027319 description "Introduction -- Researching the competitive environment -- Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics.".
- 2003027319 extent "xxvi, 342 p. ;".
- 2003027319 identifier "0789021129 (hard cover : alk. paper)".
- 2003027319 identifier "078906006X (soft cover : alk. paper)".
- 2003027319 identifier 2003027319.html.
- 2003027319 issued "2004".
- 2003027319 issued "c2004.".
- 2003027319 language "eng".
- 2003027319 publisher "Binghamton, NY : Haworth Information Press,".
- 2003027319 subject "658.8/3 22".
- 2003027319 subject "HF5415.2 .D49 2004".
- 2003027319 subject "Marketing research Handbooks, manuals, etc.".
- 2003027319 subject "Strategic planning Handbooks, manuals, etc.".
- 2003027319 tableOfContents "Introduction -- Researching the competitive environment -- Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics.".
- 2003027319 title "Marketing information : a strategic guide for business and finance libraries / Wendy Diamond, Michael R. Oppenheim.".
- 2003027319 type "text".