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- 2003027329 alternative "Journal of promotion management.".
- 2003027329 contributor B9528340.
- 2003027329 created "c2004.".
- 2003027329 date "2004".
- 2003027329 date "c2004.".
- 2003027329 dateCopyrighted "c2004.".
- 2003027329 description "From the guest editor -- The practice of product placement -- Controls on product placement -- Case studies of product placement -- Commentary -- Interviews -- Media review -- Roundtable -- Resource guide.".
- 2003027329 description "Includes bibliographical references and index.".
- 2003027329 extent "288 p. :".
- 2003027329 identifier "0789025345 (hard cover : alk. paper)".
- 2003027329 identifier "0789025353 (soft cover : alk. paper)".
- 2003027329 identifier 2003027329.html.
- 2003027329 issued "2004".
- 2003027329 issued "c2004.".
- 2003027329 language "eng".
- 2003027329 publisher "New York : Best Business Books,".
- 2003027329 spatial "United States.".
- 2003027329 subject "659.1 22".
- 2003027329 subject "Advertising Moral and ethical aspects.".
- 2003027329 subject "HF6146.P78 H36 2004".
- 2003027329 subject "Product placement in mass media.".
- 2003027329 subject "Subliminal advertising United States.".
- 2003027329 tableOfContents "From the guest editor -- The practice of product placement -- Controls on product placement -- Case studies of product placement -- Commentary -- Interviews -- Media review -- Roundtable -- Resource guide.".
- 2003027329 title "Handbook of product placement in the mass media : new strategies in marketing theory, practice, trends, and ethics / Mary-Lou Galician, editor.".
- 2003027329 type "text".