Matches in Library of Congress for { <http://lccn.loc.gov/2003040781> ?p ?o. }
Showing items 1 to 23 of
23
with 100 items per page.
- 2003040781 contributor B9530371.
- 2003040781 contributor B9530372.
- 2003040781 created "c2003.".
- 2003040781 date "2003".
- 2003040781 date "c2003.".
- 2003040781 dateCopyrighted "c2003.".
- 2003040781 description "Includes bibliographical references and index.".
- 2003040781 description "The 21st-century audience -- Identifying audience trends -- Knowing what your public wants -- Knowing what the media wants -- The need for continuous research -- Building your online newsroom -- Using e-mail smartly -- E-newsletters build relationships -- Webcasts are worth a second try -- Monitoring brand communication -- New tools for crisis management -- Integrating your PR strategies -- Don't forget about privacy -- The changing role of the communicator -- Looking ahead.".
- 2003040781 extent "xxv, 240 p. :".
- 2003040781 identifier "0130090255".
- 2003040781 identifier "9780130090256".
- 2003040781 isPartOf "Financial Times Prentice Hall books".
- 2003040781 issued "2003".
- 2003040781 issued "c2003.".
- 2003040781 language "eng".
- 2003040781 publisher "Upper Saddle River, NJ : Financial Times Prentice Hall,".
- 2003040781 subject "659.2 21".
- 2003040781 subject "HD59 .B74 2003".
- 2003040781 subject "Mass media and business.".
- 2003040781 subject "Public relations.".
- 2003040781 tableOfContents "The 21st-century audience -- Identifying audience trends -- Knowing what your public wants -- Knowing what the media wants -- The need for continuous research -- Building your online newsroom -- Using e-mail smartly -- E-newsletters build relationships -- Webcasts are worth a second try -- Monitoring brand communication -- New tools for crisis management -- Integrating your PR strategies -- Don't forget about privacy -- The changing role of the communicator -- Looking ahead.".
- 2003040781 title "The new PR toolkit : strategies for successful media relations / Deirde Breakenridge, Thomas J. DeLoughry.".
- 2003040781 type "text".