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- 2003040977 contributor B9530583.
- 2003040977 created "c2003.".
- 2003040977 date "2003".
- 2003040977 date "c2003.".
- 2003040977 dateCopyrighted "c2003.".
- 2003040977 description "Includes bibliographical references (p. [199]-227) and index.".
- 2003040977 extent "x, 235 p. ;".
- 2003040977 identifier "0231126522 (cl. : alk. paper)".
- 2003040977 identifier "0231126530 (pa. : alk. paper)".
- 2003040977 identifier 2003040977.html.
- 2003040977 issued "2003".
- 2003040977 issued "c2003.".
- 2003040977 language "eng".
- 2003040977 publisher "New York : Columbia University Press,".
- 2003040977 spatial "United States.".
- 2003040977 subject "659.14/3 21".
- 2003040977 subject "HF6146.T42 N364 2003".
- 2003040977 subject "Television advertising United States.".
- 2003040977 subject "Television advertising.".
- 2003040977 title "Audience economics : media institutions and the audience marketplace / Philip M. Napoli.".
- 2003040977 type "text".