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- 2003051502 contributor B9542203.
- 2003051502 contributor B9542204.
- 2003051502 created "2003.".
- 2003051502 date "2003".
- 2003051502 date "2003.".
- 2003051502 dateCopyrighted "2003.".
- 2003051502 extent "xii, 244 p. :".
- 2003051502 identifier "0385508166".
- 2003051502 identifier 2003051502.html.
- 2003051502 identifier 2003051502.html.
- 2003051502 identifier 2003051502.html.
- 2003051502 issued "2003".
- 2003051502 issued "2003.".
- 2003051502 language "eng".
- 2003051502 publisher "New York : Currency/Doubleday,".
- 2003051502 subject "659.1/13 21".
- 2003051502 subject "Advertising.".
- 2003051502 subject "Attention-seeking.".
- 2003051502 subject "HF5823 .K265 2003".
- 2003051502 subject "Marketing.".
- 2003051502 type "text".