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- 2003063055 contributor B9554412.
- 2003063055 created "c2004.".
- 2003063055 date "2004".
- 2003063055 date "c2004.".
- 2003063055 dateCopyrighted "c2004.".
- 2003063055 description "Includes bibliographical references (p. [323]-327) and index.".
- 2003063055 extent "xviii, 348 p. :".
- 2003063055 identifier "0743249380".
- 2003063055 identifier 2003063055.html.
- 2003063055 identifier 2003063055.html.
- 2003063055 identifier 2003063055-t.html.
- 2003063055 identifier 2003063055-s.html.
- 2003063055 issued "2004".
- 2003063055 issued "c2004.".
- 2003063055 language "eng".
- 2003063055 publisher "New York : Free Press,".
- 2003063055 subject "658.8/27 22".
- 2003063055 subject "Brand name products Management.".
- 2003063055 subject "Brand name products Planning.".
- 2003063055 subject "Brand name products Valuation Management.".
- 2003063055 subject "Branding (Marketing)".
- 2003063055 subject "HD69.B7 A2154 2004".
- 2003063055 title "Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker.".
- 2003063055 type "text".