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- 2003065006 contributor B9556324.
- 2003065006 created "c2004.".
- 2003065006 date "2004".
- 2003065006 date "c2004.".
- 2003065006 dateCopyrighted "c2004.".
- 2003065006 extent "xlii, 617, [62] p. :".
- 2003065006 identifier "0071214259 (international : alk. paper)".
- 2003065006 identifier "0072537728 (alk. paper)".
- 2003065006 isPartOf "McGraw-Hill/Irwin series in marketing".
- 2003065006 issued "2004".
- 2003065006 issued "c2004.".
- 2003065006 language "eng".
- 2003065006 publisher "Boston : McGraw-Hill/Irwin,".
- 2003065006 subject "659.1 22".
- 2003065006 subject "Advertising.".
- 2003065006 subject "HF5821 .B62 2004".
- 2003065006 title "Contemporary advertising / William F. Arens.".
- 2003065006 type "text".