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- 2003090524 contributor B9561374.
- 2003090524 created "c2002.".
- 2003090524 date "2002".
- 2003090524 date "c2002.".
- 2003090524 dateCopyrighted "c2002.".
- 2003090524 description "Includes bibliographical references (p. 153-154) and index.".
- 2003090524 extent "xv, 154 p. :".
- 2003090524 identifier "0971859817".
- 2003090524 issued "2002".
- 2003090524 issued "c2002.".
- 2003090524 language "eng".
- 2003090524 publisher "Albuquerque, NM : RPI Press,".
- 2003090524 subject "658.8 22".
- 2003090524 subject "HF5415 .P649 2002".
- 2003090524 subject "Marketing Costs.".
- 2003090524 subject "Marketing.".
- 2003090524 subject "Selling.".
- 2003090524 title "Return on marketing investment : demand more from your marketing and sales investments / Guy R. Powell.".
- 2003090524 type "text".