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- 2003104097 contributor B9566913.
- 2003104097 contributor B9566914.
- 2003104097 created "c2004.".
- 2003104097 date "2004".
- 2003104097 date "c2004.".
- 2003104097 dateCopyrighted "c2004.".
- 2003104097 description "Includes bibliographical references (p. 363-382) and index.".
- 2003104097 extent "xii, 418 p. :".
- 2003104097 identifier "0534562639 (pbk.)".
- 2003104097 issued "2004".
- 2003104097 issued "c2004.".
- 2003104097 language "eng".
- 2003104097 publisher "Belmont, CA : Wadsworth/Thomson Learning,".
- 2003104097 subject "659.2 22".
- 2003104097 subject "HM1221 .N48 2004".
- 2003104097 subject "Public relations.".
- 2003104097 title "This is PR : the realities of public relations / Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg.".
- 2003104097 type "text".