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- 2003105039 contributor B9567678.
- 2003105039 created "c2004.".
- 2003105039 date "2004".
- 2003105039 date "c2004.".
- 2003105039 dateCopyrighted "c2004.".
- 2003105039 description "Includes bibliographical references and index.".
- 2003105039 extent "xxvii, 404 p. :".
- 2003105039 identifier "0324271905".
- 2003105039 identifier 2003105039.html.
- 2003105039 issued "2004".
- 2003105039 issued "c2004.".
- 2003105039 language "eng".
- 2003105039 publisher "Mason, Ohio : Thomson/South-Western,".
- 2003105039 subject "659.1/13 22".
- 2003105039 subject "Advertising campaigns.".
- 2003105039 subject "Communication in marketing.".
- 2003105039 subject "HF5837 .A38 2004".
- 2003105039 title "Advertising campaign strategy : a guide to marketing communication plans / Donald Parente.".
- 2003105039 type "text".