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- 2003279360 contributor B9595090.
- 2003279360 contributor B9595091.
- 2003279360 created "2002.".
- 2003279360 date "2002".
- 2003279360 date "2002.".
- 2003279360 dateCopyrighted "2002.".
- 2003279360 description "Includes bibliographical references (p. 247-248) and index.".
- 2003279360 extent "xvi, 256 p. :".
- 2003279360 identifier "0749438649".
- 2003279360 identifier 2003279360-d.html.
- 2003279360 identifier 2003279360-b.html.
- 2003279360 issued "2002".
- 2003279360 issued "2002.".
- 2003279360 language "eng".
- 2003279360 publisher "London : Kogan Page,".
- 2003279360 subject "658.82 21".
- 2003279360 subject "HF5438.5 .C86 2002".
- 2003279360 subject "Marketing.".
- 2003279360 subject "Sales promotion.".
- 2003279360 title "Sales promotion : how to create, implement and integrate campaigns that really work / Julian Cummins & Roddy Mullin.".
- 2003279360 type "text".