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- 2003283683 contributor B9596953.
- 2003283683 created "c2002.".
- 2003283683 date "2002".
- 2003283683 date "c2002.".
- 2003283683 dateCopyrighted "c2002.".
- 2003283683 description "Includes bibliographical references (p. 117-119).".
- 2003283683 extent "119 p. :".
- 2003283683 identifier "0971253439".
- 2003283683 issued "2002".
- 2003283683 issued "c2002.".
- 2003283683 language "eng".
- 2003283683 publisher "Alexandria, VA : Society for Marketing Professional Services,".
- 2003283683 subject "659.2 22".
- 2003283683 subject "HD59 .F75 2002".
- 2003283683 subject "Marketing.".
- 2003283683 subject "Public relations.".
- 2003283683 type "text".