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- 2003446977 abstract "A practical source of reference and best practice on every aspect of public relations. Containing information on legal and ethical issues, and guidance on crisis management, it is an invaluable source book for all PR practitioners. Chapters cover media relations, new product launches, event management and other topics.".
- 2003446977 contributor B9709746.
- 2003446977 contributor B9709747.
- 2003446977 created "2002.".
- 2003446977 date "2002".
- 2003446977 date "2002.".
- 2003446977 dateCopyrighted "2002.".
- 2003446977 description "A practical source of reference and best practice on every aspect of public relations. Containing information on legal and ethical issues, and guidance on crisis management, it is an invaluable source book for all PR practitioners. Chapters cover media relations, new product launches, event management and other topics.".
- 2003446977 description "Includes bibliographical references (p. 216-217) and index.".
- 2003446977 extent "247 p. ;".
- 2003446977 identifier "1920688072 (pbk.)".
- 2003446977 identifier "1920688080 (loose-leaf)".
- 2003446977 identifier 2003446977.html.
- 2003446977 issued "2002".
- 2003446977 issued "2002.".
- 2003446977 language "eng".
- 2003446977 publisher "North Sydney, N.S.W. : Richmond Ventures,".
- 2003446977 subject "659.2 22".
- 2003446977 subject "HD59 .B556 2002".
- 2003446977 subject "Public relations Handbooks, manuals, etc.".
- 2003446977 title "The PR practitioner's desktop guide / Caroline Black.".
- 2003446977 type "text".