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- 2003467051 contributor B9732439.
- 2003467051 created "2002.".
- 2003467051 date "2002".
- 2003467051 date "2002.".
- 2003467051 dateCopyrighted "2002.".
- 2003467051 description "Includes bibliographical references (p. 207-209) and index.".
- 2003467051 extent "x, 220 p. :".
- 2003467051 identifier "1903500036".
- 2003467051 identifier 2003467051.html.
- 2003467051 issued "2002".
- 2003467051 issued "2002.".
- 2003467051 language "eng".
- 2003467051 publisher "Liverpool : Liverpool Business Pub.,".
- 2003467051 subject "658.8 21".
- 2003467051 subject "HF5415 .B57 2002".
- 2003467051 subject "Marketing.".
- 2003467051 title "Effective marketing : principles and practice / Jacqueline Bishop.".
- 2003467051 type "text".