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- 2003535993 alternative "Advertising handbook of Singapore".
- 2003535993 contributor B9770471.
- 2003535993 contributor B9770472.
- 2003535993 created "2003]".
- 2003535993 date "2003".
- 2003535993 date "2003]".
- 2003535993 dateCopyrighted "2003]".
- 2003535993 description "Brand building and the role of advertising / Vishnu Mohan -- Advertising strategy development / David Tang -- The creative process / Steve Elrick -- Effective media planning / Kenneth Tsang -- Evaluating advertising / Wade Garland -- Brand portfolio advertising / Tanuj Philip & Sandipan Roy -- Advertising across markets / Matthew Godfrey -- Guide to pitching / Huw Griffith -- Agency compensation / Greg Paull & Goh Shu Fen -- Advertising in a recession / Bhaskar Rao -- Targeting the Chinese audience / Lim Sau Hoong & team -- The rise of non-traditional advertising / Palani K.A. Pillai.".
- 2003535993 description "Includes bibliographical references and index.".
- 2003535993 extent "xvii, 245 p. :".
- 2003535993 identifier "9810493428".
- 2003535993 issued "2003".
- 2003535993 issued "2003]".
- 2003535993 language "eng".
- 2003535993 publisher "[Singapore : Institute of Advertising Singapore,".
- 2003535993 spatial "Singapore.".
- 2003535993 subject "Advertising Singapore.".
- 2003535993 subject "HF5813.S48 S53 2003".
- 2003535993 tableOfContents "Brand building and the role of advertising / Vishnu Mohan -- Advertising strategy development / David Tang -- The creative process / Steve Elrick -- Effective media planning / Kenneth Tsang -- Evaluating advertising / Wade Garland -- Brand portfolio advertising / Tanuj Philip & Sandipan Roy -- Advertising across markets / Matthew Godfrey -- Guide to pitching / Huw Griffith -- Agency compensation / Greg Paull & Goh Shu Fen -- Advertising in a recession / Bhaskar Rao -- Targeting the Chinese audience / Lim Sau Hoong & team -- The rise of non-traditional advertising / Palani K.A. Pillai.".
- 2003535993 title "Advertising handbook of Singapore".
- 2003535993 title "Sharpen the saw : the advertising handbook of Singapore / edited by Palani K.A. Pillai.".
- 2003535993 type "text".