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- 2003544944 contributor B9778380.
- 2003544944 contributor B9778381.
- 2003544944 created "c2003.".
- 2003544944 date "2003".
- 2003544944 date "c2003.".
- 2003544944 dateCopyrighted "c2003.".
- 2003544944 description "Includes bibliographical references and indexes.".
- 2003544944 extent "xix, 179 p. :".
- 2003544944 identifier "0471271373".
- 2003544944 identifier 2003544944.html.
- 2003544944 identifier 2003544944.html.
- 2003544944 issued "2003".
- 2003544944 issued "c2003.".
- 2003544944 language "eng".
- 2003544944 publisher "Hoboken, N.J. : Wiley,".
- 2003544944 subject "658.812 21".
- 2003544944 subject "Customer relations Management Data processing.".
- 2003544944 subject "Customer relations Management.".
- 2003544944 subject "HF5415.55 .Z55 2003".
- 2003544944 subject "Relationship marketing.".
- 2003544944 title "Customer relationship management : integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert.".
- 2003544944 type "text".