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- 2003545185 alternative "Brand equity".
- 2003545185 contributor B9778706.
- 2003545185 created "c2002.".
- 2003545185 date "2002".
- 2003545185 date "c2002.".
- 2003545185 dateCopyrighted "c2002.".
- 2003545185 description "Includes bibliographical references (p. 59-78).".
- 2003545185 extent "xviii, 86 p. ;".
- 2003545185 identifier "0965711420".
- 2003545185 isPartOf "Relevant knowledge series".
- 2003545185 issued "2002".
- 2003545185 issued "c2002.".
- 2003545185 language "eng".
- 2003545185 publisher "Cambridge, Mass. : Marketing Science Institute,".
- 2003545185 subject "658.8/27 22".
- 2003545185 subject "Brand name products.".
- 2003545185 subject "Branding (Marketing)".
- 2003545185 subject "HD69.B7 K447 2002".
- 2003545185 title "Brand equity".
- 2003545185 title "Branding and brand equity / Kevin Lane Keller.".
- 2003545185 type "text".