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- 2003557441 abstract "Companion to the Wisconsin Public Television series on political advertising and how the rise of the 30-second political commercial has effected the political process, tracing the history of the political TV ad from its beginning during the 1952 presidential campaign of Dwight D. Eisenhower through the last presidential campaign of 1996.".
- 2003557441 alternative "Additional title on home page: Democracy Project".
- 2003557441 alternative "Thirty second candidate".
- 2003557441 contributor B9786843.
- 2003557441 date "1998".
- 2003557441 description "Companion to the Wisconsin Public Television series on political advertising and how the rise of the 30-second political commercial has effected the political process, tracing the history of the political TV ad from its beginning during the 1952 presidential campaign of Dwight D. Eisenhower through the last presidential campaign of 1996.".
- 2003557441 description "Mode of access: World Wide Web.".
- 2003557441 identifier 30secondcandidate.
- 2003557441 issued "1998".
- 2003557441 language "eng".
- 2003557441 publisher "[Madison, Wis.] : Wisconsin Public Television".
- 2003557441 requires "Mode of access: World Wide Web.".
- 2003557441 spatial "United States".
- 2003557441 spatial "United States.".
- 2003557441 subject "Advertising, Political United States.".
- 2003557441 subject "JF2112.A4".
- 2003557441 subject "Political campaigns United States History 20th century.".
- 2003557441 subject "Presidents United States Election 20th century.".
- 2003557441 subject "Television in politics United States.".
- 2003557441 title "Additional title on home page: Democracy Project".
- 2003557441 title "The 30 second candidate [electronic resource].".
- 2003557441 title "Thirty second candidate".
- 2003557441 type "text".