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- 2004000946 contributor B9805736.
- 2004000946 contributor B9805737.
- 2004000946 created "2004.".
- 2004000946 date "2004".
- 2004000946 date "2004.".
- 2004000946 dateCopyrighted "2004.".
- 2004000946 description "Includes bibliographical references (p. 178-186) and index.".
- 2004000946 description "Scene setting : theory and practice -- Integrated marketing communications -- Advertising -- Sales promotion -- Direct marketing -- Marketing public relations -- Sponsorship -- E-communications -- Relationship marketing.".
- 2004000946 extent "xiii, 193 p. :".
- 2004000946 identifier "0415314208 (hardback)".
- 2004000946 identifier "0415314216 (pbk.)".
- 2004000946 identifier 2004000946-d.html.
- 2004000946 identifier 2004000946.html.
- 2004000946 issued "2004".
- 2004000946 issued "2004.".
- 2004000946 language "eng".
- 2004000946 publisher "London ; New York : Routledge,".
- 2004000946 subject "658.8/001/4 22".
- 2004000946 subject "Communication in marketing.".
- 2004000946 subject "HF5415.123 .K575 2004".
- 2004000946 tableOfContents "Scene setting : theory and practice -- Integrated marketing communications -- Advertising -- Sales promotion -- Direct marketing -- Marketing public relations -- Sponsorship -- E-communications -- Relationship marketing.".
- 2004000946 title "Integrated marketing communications : a primer / Philip J. Kitchen and Patrick de Pelsmacker.".
- 2004000946 type "text".