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- 2004002526 contributor B9807664.
- 2004002526 created "2005.".
- 2004002526 date "2005".
- 2004002526 date "2005.".
- 2004002526 dateCopyrighted "2005.".
- 2004002526 description "Includes bibliographical references and index.".
- 2004002526 description "Nutrition knowledge that matters -- Classified World War II secrets -- If it sounds good, it tastes good -- Profiling the perfect consumer -- Mental maps that lead to consumer insights -- Targeting nutritional gatekeepers -- The de-marketing of obesity -- Why five-a-day programs often fail -- Winning the biotechnology battle -- Managing consumer reactions to food crises -- Leveraging Food and Drug Administration health claims -- Health claims: when less equals more -- Introducing unfamiliar foods to unfamiliar lands -- Global best practices -- Conclusion: looking backward and speeding forward.".
- 2004002526 extent "206 p. ;".
- 2004002526 identifier "0252029429 (cloth : alk. paper)".
- 2004002526 identifier 2004002526.html.
- 2004002526 isPartOf "The food series".
- 2004002526 issued "2005".
- 2004002526 issued "2005.".
- 2004002526 language "eng".
- 2004002526 publisher "Urbana : University of Illinois Press,".
- 2004002526 subject "615.8/54 22".
- 2004002526 subject "Communication in diet therapy.".
- 2004002526 subject "Consumer Satisfaction economics.".
- 2004002526 subject "Food Industry economics.".
- 2004002526 subject "Food habits.".
- 2004002526 subject "Marketing.".
- 2004002526 subject "Nutrition.".
- 2004002526 subject "Patient education.".
- 2004002526 subject "QU 145 W251m 2004".
- 2004002526 subject "RM214.3 .W36 2005".
- 2004002526 tableOfContents "Nutrition knowledge that matters -- Classified World War II secrets -- If it sounds good, it tastes good -- Profiling the perfect consumer -- Mental maps that lead to consumer insights -- Targeting nutritional gatekeepers -- The de-marketing of obesity -- Why five-a-day programs often fail -- Winning the biotechnology battle -- Managing consumer reactions to food crises -- Leveraging Food and Drug Administration health claims -- Health claims: when less equals more -- Introducing unfamiliar foods to unfamiliar lands -- Global best practices -- Conclusion: looking backward and speeding forward.".
- 2004002526 title "Marketing nutrition : soy, functional foods, biotechnology, and obesity / Brian Wansink.".
- 2004002526 type "text".