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- 2004002989 contributor B9808234.
- 2004002989 created "c2004.".
- 2004002989 date "2004".
- 2004002989 date "c2004.".
- 2004002989 dateCopyrighted "c2004.".
- 2004002989 description "Includes bibliographical references (p. 203-205).".
- 2004002989 description "Product development & portfolio analysis tools -- Target marketing tools -- Consumer behavior & product promotions tools -- Environmental analysis & competitive assessment tools -- Marketing strategy & planning tools -- .".
- 2004002989 extent "xv, 207 p. :".
- 2004002989 identifier "0971741816 (cloth : alk. paper))".
- 2004002989 identifier 2004002989.html.
- 2004002989 issued "2004".
- 2004002989 issued "c2004.".
- 2004002989 language "eng".
- 2004002989 publisher "Oxford, Miss. : Oxford Crest,".
- 2004002989 subject "658.8 22".
- 2004002989 subject "HF5415.13 .F625 2004".
- 2004002989 subject "Marketing Management.".
- 2004002989 tableOfContents "Product development & portfolio analysis tools -- Target marketing tools -- Consumer behavior & product promotions tools -- Environmental analysis & competitive assessment tools -- Marketing strategy & planning tools -- .".
- 2004002989 title "Marketing tools for business executives / John L. Fortenberry, Jr.".
- 2004002989 type "text".