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- 2004009992 contributor B9816863.
- 2004009992 contributor B9816864.
- 2004009992 created "c2005.".
- 2004009992 date "2005".
- 2004009992 date "c2005.".
- 2004009992 dateCopyrighted "c2005.".
- 2004009992 description "Includes bibliographical references and index.".
- 2004009992 description "The nature of marketing research -- Planning for marketing research and the research process -- Research design -- Secondary data and sources -- Information from respondents -- Online marketing research -- Qualitative research and observation -- Experimentation -- General concepts of measurement -- Designing questionnaires -- Sampling procedures in marketing research -- Sample size -- The analysis process : basic concepts of editing, codig, and descriptive analysis -- Hypothesis testing and univariate analysis -- Bivariate analysis : differences between sample groups -- Bivariate analysis : measures of association -- Multivariate statistical analysis -- Multivariate analysis : factor analysis, clustering methods, multidimensional scaling, and conjoint analysis -- Reporting research results.".
- 2004009992 extent "xii, 881 p. :".
- 2004009992 identifier "0761988521 (acid-free paper)".
- 2004009992 identifier 2004009992-d.html.
- 2004009992 identifier 2004009992-b.html.
- 2004009992 identifier 2004009992.html.
- 2004009992 issued "2005".
- 2004009992 issued "c2005.".
- 2004009992 language "eng".
- 2004009992 publisher "Thousand Oaks, Calif. : Sage,".
- 2004009992 subject "658.8/3 22".
- 2004009992 subject "HF5415.2 .S567 2005".
- 2004009992 subject "Marketing research.".
- 2004009992 tableOfContents "The nature of marketing research -- Planning for marketing research and the research process -- Research design -- Secondary data and sources -- Information from respondents -- Online marketing research -- Qualitative research and observation -- Experimentation -- General concepts of measurement -- Designing questionnaires -- Sampling procedures in marketing research -- Sample size -- The analysis process : basic concepts of editing, codig, and descriptive analysis -- Hypothesis testing and univariate analysis -- Bivariate analysis : differences between sample groups -- Bivariate analysis : measures of association -- Multivariate statistical analysis -- Multivariate analysis : factor analysis, clustering methods, multidimensional scaling, and conjoint analysis -- Reporting research results.".
- 2004009992 title "Fundamentals of marketing research / Scott M. Smith, Gerald S. Albaum.".
- 2004009992 type "text".