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- 2004010919 contributor B9818007.
- 2004010919 contributor B9818008.
- 2004010919 created "2004.".
- 2004010919 date "2004".
- 2004010919 date "2004.".
- 2004010919 dateCopyrighted "2004.".
- 2004010919 description "Basic advertising -- Gathering information -- Targeting your market -- How much does that ad cost? -- Budgeting realistically -- Successful advertising -- Company logo -- Advertising slogans -- Positioning -- Timing -- Basic ad design -- The importance of consistency -- Creativity -- Benefit selling -- Media selection -- Measuring ad effectiveness -- Newspaper -- Radio -- Television -- Direct mail -- Yellow pages -- Outdoor signs -- All you need to know about the internet to make millions -- Coordination media -- Organizing your time.".
- 2004010919 extent "p. cm.".
- 2004010919 identifier "0974383031".
- 2004010919 issued "2004".
- 2004010919 issued "2004.".
- 2004010919 language "eng".
- 2004010919 publisher "Medford, OR : Advantage Source, Inc.,".
- 2004010919 subject "659.1 22".
- 2004010919 subject "Advertising.".
- 2004010919 subject "Chief executive officers.".
- 2004010919 subject "HF5823 .M47 2004".
- 2004010919 subject "Marketing.".
- 2004010919 tableOfContents "Basic advertising -- Gathering information -- Targeting your market -- How much does that ad cost? -- Budgeting realistically -- Successful advertising -- Company logo -- Advertising slogans -- Positioning -- Timing -- Basic ad design -- The importance of consistency -- Creativity -- Benefit selling -- Media selection -- Measuring ad effectiveness -- Newspaper -- Radio -- Television -- Direct mail -- Yellow pages -- Outdoor signs -- All you need to know about the internet to make millions -- Coordination media -- Organizing your time.".
- 2004010919 title "What every great CEO knows about advertising / by Tom Monson ; edited by Sarah Kaip.".
- 2004010919 type "text".