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- 2004011734 contributor B9818996.
- 2004011734 contributor B9818997.
- 2004011734 created "2004.".
- 2004011734 date "2004".
- 2004011734 date "2004.".
- 2004011734 dateCopyrighted "2004.".
- 2004011734 description "Includes bibliographical references (p. [471]-483) and index.".
- 2004011734 extent "xiv, 497 p. ;".
- 2004011734 identifier "0749442832".
- 2004011734 identifier 2004011734-d.html.
- 2004011734 identifier 2004011734-b.html.
- 2004011734 issued "2004".
- 2004011734 issued "2004.".
- 2004011734 language "eng".
- 2004011734 publisher "London ; Sterling, VA. : Kogan Page,".
- 2004011734 subject "658.8/343 22".
- 2004011734 subject "Brand name products Management.".
- 2004011734 subject "HD69.B7 K37 2004".
- 2004011734 title "The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.".
- 2004011734 type "text".