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- 2004012206 contributor B9819547.
- 2004012206 contributor B9819548.
- 2004012206 created "c2004.".
- 2004012206 date "2004".
- 2004012206 date "c2004.".
- 2004012206 dateCopyrighted "c2004.".
- 2004012206 description "Includes bibliographical references (p. 230-246) and index.".
- 2004012206 extent "x, 275 p. :".
- 2004012206 identifier "0195168720 (hardcover : alk. paper)".
- 2004012206 identifier 2004012206-d.html.
- 2004012206 identifier 2004012206-b.html.
- 2004012206 identifier 2004012206.html.
- 2004012206 issued "2004".
- 2004012206 issued "c2004.".
- 2004012206 language "eng".
- 2004012206 publisher "Oxford ; New York : Oxford University Press,".
- 2004012206 subject "658.8/27 22".
- 2004012206 subject "Brand name products.".
- 2004012206 subject "HD69.B7 R58 2004".
- 2004012206 title "The making of a name : the inside story of the brands we buy / Steve Rivkin and Fraser Sutherland.".
- 2004012206 type "text".