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- 2004015678 contributor B9823722.
- 2004015678 contributor B9823723.
- 2004015678 created "c2004.".
- 2004015678 date "2004".
- 2004015678 date "c2004.".
- 2004015678 dateCopyrighted "c2004.".
- 2004015678 description "Includes bibliographical references (p. 199-202) and index.".
- 2004015678 description "Why does loyalty matter? -- Driving donor loyalty -- Understanding giving behavior -- Advancing the relationship revolution -- Researching what donors want -- Using donor segmentation to enhance loyalty -- Growing monthly giving -- Building effective fundraising products -- Managing service quality -- Recognizing and rewarding donors -- Using lifetime value to inform retention strategy -- Planning for retention -- A call to action.".
- 2004015678 extent "xv, 208 p. :".
- 2004015678 identifier "078796834X (alk. paper)".
- 2004015678 identifier "9780787968342 (alk. paper)".
- 2004015678 identifier 2004015678.html.
- 2004015678 identifier 2004015678.html.
- 2004015678 identifier 2004015678-b.html.
- 2004015678 issued "2004".
- 2004015678 issued "c2004.".
- 2004015678 language "eng".
- 2004015678 publisher "San Francisco : Jossey-Bass,".
- 2004015678 spatial "United States".
- 2004015678 spatial "United States.".
- 2004015678 subject "658.15/224 22".
- 2004015678 subject "Fund raising United States.".
- 2004015678 subject "HV41.9.U5 S27 2004".
- 2004015678 subject "Nonprofit organizations United States Marketing.".
- 2004015678 subject "Philanthropists United States Attitudes.".
- 2004015678 tableOfContents "Why does loyalty matter? -- Driving donor loyalty -- Understanding giving behavior -- Advancing the relationship revolution -- Researching what donors want -- Using donor segmentation to enhance loyalty -- Growing monthly giving -- Building effective fundraising products -- Managing service quality -- Recognizing and rewarding donors -- Using lifetime value to inform retention strategy -- Planning for retention -- A call to action.".
- 2004015678 title "Building donor loyalty : the fundraiser's guide to increasing lifetime value / Adrian Sargeant, Elaine Jay.".
- 2004015678 type "text".