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- 2004016264 contributor B9824435.
- 2004016264 created "2004.".
- 2004016264 date "2004".
- 2004016264 date "2004.".
- 2004016264 dateCopyrighted "2004.".
- 2004016264 description "Includes bibliographical references (p. [225]) and index.".
- 2004016264 description "What is brainstorming, anyway? -- Creative aerobics: the corporate/agency tool kit -- Creative aerobic one: the fact factor -- Creative aerobic two: naming names -- Creative aerobic three: how differences attract -- Creative aerobic four: heightening product visibility by raising/razing your sights/sites -- More four/for/fore -- Watch your language: an abstract look at words -- Putting your new tools to work -- Applying creative aerobics to internal communications -- Applying creative aerobics to external communications -- Creative aerobics and print advertising -- Getting in touch with your customers -- Creative aerobics and strategy -- Using the CWP to write ads -- The positioning line: a slogan by any other name -- Creative aerobics and radio advertising -- Creative aerobics and television advertising -- Creative thinking from advertising's best writers.".
- 2004016264 extent "230 p. :".
- 2004016264 identifier "0761932704 (pbk.)".
- 2004016264 identifier "8178294230 (India : pbk.)".
- 2004016264 identifier 2004016264-d.html.
- 2004016264 identifier 2004016264.html.
- 2004016264 issued "2004".
- 2004016264 issued "2004.".
- 2004016264 language "eng".
- 2004016264 publisher "New Delhi ; Thousand Oaks, Calif. : Response Books,".
- 2004016264 subject "658.4/036 22".
- 2004016264 subject "Brainstorming.".
- 2004016264 subject "Creative ability in business.".
- 2004016264 subject "Creative thinking.".
- 2004016264 subject "HD53 .C675 2004".
- 2004016264 tableOfContents "What is brainstorming, anyway? -- Creative aerobics: the corporate/agency tool kit -- Creative aerobic one: the fact factor -- Creative aerobic two: naming names -- Creative aerobic three: how differences attract -- Creative aerobic four: heightening product visibility by raising/razing your sights/sites -- More four/for/fore -- Watch your language: an abstract look at words -- Putting your new tools to work -- Applying creative aerobics to internal communications -- Applying creative aerobics to external communications -- Creative aerobics and print advertising -- Getting in touch with your customers -- Creative aerobics and strategy -- Using the CWP to write ads -- The positioning line: a slogan by any other name -- Creative aerobics and radio advertising -- Creative aerobics and television advertising -- Creative thinking from advertising's best writers.".
- 2004016264 title "Brainstorming reinvented : a corporate communications guide to ideation / Linda Conway Correll.".
- 2004016264 type "text".