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- 2004017032 contributor B9825328.
- 2004017032 created "2004.".
- 2004017032 date "2004".
- 2004017032 date "2004.".
- 2004017032 dateCopyrighted "2004.".
- 2004017032 extent "xiii, 383 p. :".
- 2004017032 identifier "0749442980".
- 2004017032 identifier 2004017032-d.html.
- 2004017032 identifier 2004017032-b.html.
- 2004017032 identifier 2004017032.html.
- 2004017032 issued "2004".
- 2004017032 issued "2004.".
- 2004017032 language "eng".
- 2004017032 publisher "London ; Sterling, VA : Kogan Page,".
- 2004017032 subject "658.8 22".
- 2004017032 subject "HF5415 .C52254 2004".
- 2004017032 subject "Marketing.".
- 2004017032 subject "Strategic planning.".
- 2004017032 title "Key marketing skills : strategies, tools, and techniques for marketing success / Peter Cheverton ; [foreword by Malcolm McDonald].".
- 2004017032 type "text".