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- 2004017165 contributor B9825485.
- 2004017165 contributor B9825486.
- 2004017165 created "c2005.".
- 2004017165 date "2005".
- 2004017165 date "c2005.".
- 2004017165 dateCopyrighted "c2005.".
- 2004017165 description "Working with basic media math -- Working with reach -- Working with combinations of media -- Working with frequency -- Working with print media contracts -- Working with broadcast measures -- Working with frequency levels -- Working with marketing information -- Working with media cost comparisons -- Working to define the target group -- Working with quintiles -- Working with competitive media information -- Working with media audience estimates -- Working with broadcast media audience estimates -- Working with print media audience estimates -- Working with miscellaneous media audience estimates -- Working with actual broadcast media costs -- Working with actual print media costs -- Working with actual miscellaneous media costs -- Working to put it all together.".
- 2004017165 extent "viii, 239 p. :".
- 2004017165 identifier "0765615401 (alk. paper)".
- 2004017165 identifier 2004017165.html.
- 2004017165 issued "2005".
- 2004017165 issued "c2005.".
- 2004017165 language "eng".
- 2004017165 publisher "Armonk, N.Y. : M.E. Sharpe,".
- 2004017165 subject "659.13 22".
- 2004017165 subject "Advertising media planning Problems, exercises, etc.".
- 2004017165 subject "Advertising media planning.".
- 2004017165 subject "HF5826.5 .K456 2005".
- 2004017165 tableOfContents "Working with basic media math -- Working with reach -- Working with combinations of media -- Working with frequency -- Working with print media contracts -- Working with broadcast measures -- Working with frequency levels -- Working with marketing information -- Working with media cost comparisons -- Working to define the target group -- Working with quintiles -- Working with competitive media information -- Working with media audience estimates -- Working with broadcast media audience estimates -- Working with print media audience estimates -- Working with miscellaneous media audience estimates -- Working with actual broadcast media costs -- Working with actual print media costs -- Working with actual miscellaneous media costs -- Working to put it all together.".
- 2004017165 title "Advertising media workbook and sourcebook / Larry D. Kelley and Donald W. Jugenheimer.".
- 2004017165 type "text".