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- 2004017560 contributor B9825951.
- 2004017560 created "c2004.".
- 2004017560 date "2004".
- 2004017560 date "c2004.".
- 2004017560 dateCopyrighted "c2004.".
- 2004017560 description "Includes bibliographical references and index.".
- 2004017560 description "Retail marketing strategy development -- Fitting into multi-layered retail competition -- Major trends in the retailing sector -- The retail evolution -- Capitalizing on market potentials -- Consumer behavior and retail strategy -- Strategy alternatives -- Developing, measuring, and managing store image -- People are our strength -- We must communicate with our market -- Developing a merchandise mix -- Pricing is a powerful tool -- Being a part of a supply chain -- Controlling the store performance.".
- 2004017560 extent "xxv, 194 p. :".
- 2004017560 identifier "0324233086 (alk. paper)".
- 2004017560 identifier 2004017560.html.
- 2004017560 issued "2004".
- 2004017560 issued "c2004.".
- 2004017560 language "eng".
- 2004017560 publisher "Mason, OH : Thomson,".
- 2004017560 subject "658.8/7 22".
- 2004017560 subject "HF5429 .S277 2004".
- 2004017560 subject "Marketing Management.".
- 2004017560 subject "Retail trade Management.".
- 2004017560 subject "Small business Management.".
- 2004017560 subject "Stores, Retail Management.".
- 2004017560 tableOfContents "Retail marketing strategy development -- Fitting into multi-layered retail competition -- Major trends in the retailing sector -- The retail evolution -- Capitalizing on market potentials -- Consumer behavior and retail strategy -- Strategy alternatives -- Developing, measuring, and managing store image -- People are our strength -- We must communicate with our market -- Developing a merchandise mix -- Pricing is a powerful tool -- Being a part of a supply chain -- Controlling the store performance.".
- 2004017560 title "Up against the retail giants : targeting weakness, gaining an edge / A. Coskun Samli.".
- 2004017560 type "text".