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- 2004023600 alternative "40 strategic moves that drive exceptional business growth".
- 2004023600 alternative "Market busters".
- 2004023600 contributor B9833325.
- 2004023600 contributor B9833326.
- 2004023600 created "c2005.".
- 2004023600 date "2005".
- 2004023600 date "c2005.".
- 2004023600 dateCopyrighted "c2005.".
- 2004023600 description "Includes bibliographical references (p. 237-244) and index.".
- 2004023600 description "MarketBusting strategies -- Transform the customers' experience -- Transform your offerings and their attributes -- Redefine your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing marketBusting strategies -- MarketBuster case study : Royal Insurance Italy.".
- 2004023600 extent "viii, 264 p. ;".
- 2004023600 identifier "1591391237 (hardcover : alk. paper)".
- 2004023600 identifier 2004023600.html.
- 2004023600 issued "2005".
- 2004023600 issued "c2005.".
- 2004023600 language "eng".
- 2004023600 publisher "Boston : Harvard Business School Press,".
- 2004023600 subject "658.4/012 22".
- 2004023600 subject "Customer relations Management Handbooks, manuals, etc.".
- 2004023600 subject "HD30.28 .M3838 2005".
- 2004023600 subject "Strategic planning Handbooks, manuals, etc.".
- 2004023600 tableOfContents "MarketBusting strategies -- Transform the customers' experience -- Transform your offerings and their attributes -- Redefine your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing marketBusting strategies -- MarketBuster case study : Royal Insurance Italy.".
- 2004023600 title "40 strategic moves that drive exceptional business growth".
- 2004023600 title "Market busters".
- 2004023600 title "MarketBusters : 40 strategic moves that drive exceptional business growth / Rita Gunther McGrath, Ian C. MacMillan.".
- 2004023600 type "text".