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- 2004026086 contributor B9836349.
- 2004026086 created "c2005.".
- 2004026086 date "2005".
- 2004026086 date "c2005.".
- 2004026086 dateCopyrighted "c2005.".
- 2004026086 description "Includes bibliographical references and index.".
- 2004026086 description "The paradoxes in global marketing communications -- The global local paradox in global branding -- Culture -- Dimensions of culture -- Values and marketing -- Culture and consumer behavior -- Advertising and the media -- Value paradoxes in advertising appeals -- Executional style and culture -- From value paradox to strategy.".
- 2004026086 extent "xvi, 269 p. :".
- 2004026086 identifier "1412914752 (cloth)".
- 2004026086 identifier "1412914760 (pbk.)".
- 2004026086 identifier 2004026086-d.html.
- 2004026086 identifier 2004026086-b.html.
- 2004026086 identifier 2004026086.html.
- 2004026086 issued "2005".
- 2004026086 issued "c2005.".
- 2004026086 language "eng".
- 2004026086 publisher "Thousand Oaks, Calif. : Sage,".
- 2004026086 subject "658.8/02 22".
- 2004026086 subject "Advertising Cross-cultural studies.".
- 2004026086 subject "Consumer behavior Cross-cultural studies.".
- 2004026086 subject "HF5415.127 .M66 2005".
- 2004026086 subject "Target marketing Cross-cultural studies.".
- 2004026086 tableOfContents "The paradoxes in global marketing communications -- The global local paradox in global branding -- Culture -- Dimensions of culture -- Values and marketing -- Culture and consumer behavior -- Advertising and the media -- Value paradoxes in advertising appeals -- Executional style and culture -- From value paradox to strategy.".
- 2004026086 title "Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.".
- 2004026086 type "text".