Matches in Library of Congress for { <http://lccn.loc.gov/2004028760> ?p ?o. }
Showing items 1 to 26 of
26
with 100 items per page.
- 2004028760 contributor B9839583.
- 2004028760 contributor B9839584.
- 2004028760 created "c2005.".
- 2004028760 date "2005".
- 2004028760 date "c2005.".
- 2004028760 dateCopyrighted "c2005.".
- 2004028760 description "Includes bibliographical references and index.".
- 2004028760 description "Taking aim at the mom market -- Talking about my generation -- Working it: mothers in the office -- Baby boomers: parenting pioneers -- Gen X marks the spot -- Generation Y not? -- Silver birds, gilded wallets -- Messages for moms -- Reaching the right moms the write way -- Getting moms buzzing through public relations -- Connecting with moms through brand experiences -- Moms online and unplugged -- Cultural influences in a mom's world -- Opportunities for the future.".
- 2004028760 extent "xviii, 237 p. ;".
- 2004028760 identifier "1419504576 (hardcover)".
- 2004028760 identifier 2004028760-d.html.
- 2004028760 identifier 2004028760.html.
- 2004028760 issued "2005".
- 2004028760 issued "c2005.".
- 2004028760 language "eng".
- 2004028760 publisher "Chicago : Dearborn Trade Pub.,".
- 2004028760 spatial "United States.".
- 2004028760 subject "658.8/3/0852 22".
- 2004028760 subject "HF5415.33.U6 B35 2005".
- 2004028760 subject "Marketing United States.".
- 2004028760 subject "Mothers United States.".
- 2004028760 subject "New Age consumers United States.".
- 2004028760 subject "Women consumers United States.".
- 2004028760 tableOfContents "Taking aim at the mom market -- Talking about my generation -- Working it: mothers in the office -- Baby boomers: parenting pioneers -- Gen X marks the spot -- Generation Y not? -- Silver birds, gilded wallets -- Messages for moms -- Reaching the right moms the write way -- Getting moms buzzing through public relations -- Connecting with moms through brand experiences -- Moms online and unplugged -- Cultural influences in a mom's world -- Opportunities for the future.".
- 2004028760 title "Trillion-dollar moms : marketing to a new generation of mothers / Maria T. Bailey and Bonnie W. Ulman.".
- 2004028760 type "text".