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- 2004029129 contributor B9840033.
- 2004029129 contributor B9840034.
- 2004029129 created "c2005.".
- 2004029129 date "2005".
- 2004029129 date "c2005.".
- 2004029129 dateCopyrighted "c2005.".
- 2004029129 extent "xvi,308 p. ;".
- 2004029129 identifier "0470011467".
- 2004029129 identifier "9780470011461".
- 2004029129 identifier 2004029129-b.html.
- 2004029129 identifier 2004029129-d.html.
- 2004029129 identifier 2004029129.html.
- 2004029129 issued "2005".
- 2004029129 issued "c2005.".
- 2004029129 language "eng".
- 2004029129 publisher "Chichester, West Sussex, England ; Hoboken, NJ : Wiley,".
- 2004029129 subject "658.8 22".
- 2004029129 subject "HF5415 .K2875 2005".
- 2004029129 subject "Marketing.".
- 2004029129 title "Beyond traditional marketing : innovations in marketing practice / lead author and editor, Kamran Kashani ; contributors Jean-Pierre Jeannet ... [et al.].".
- 2004029129 type "text".