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2004029847 alternative "Electronic marketing".
2004029847 contributor B9840882.
2004029847 created "c2005.".
2004029847 date "2005".
2004029847 date "c2005.".
2004029847 dateCopyrighted "c2005.".
2004029847 description "Attracting and retaining online buyers : comparing B2B and B2C customers / Eileen Bridges, Ronald E. Goldsmith, Charles F. Hofacker -- Unlocking e-customer loyalty / Alvin Y.C. Yeo, Michael K.M. Chiam -- Drivers and barriers to online shopping : the interaction of product, consumer, and retailer factors / Francesca Dall'Olmo Riley, Daniele Scarpi, Angelo Manaresi -- eCRM : understanding Internet confidence and the implications for customer relationship management / Terry Daugherty, Matthew Eastin, Harsha Gangadharbatla -- Global Internet marketing strategy : framework and managerial insights / Gopalkrishnan R. Iyer -- Interactive brand experience : the concept and the challenges / Mary Lou Roberts -- Viral marketing : the use of surprise / Adam Lindgreen, Joëlle Vanhamme -- Retailer use of permission-based mobile advertising / Jari Salo, Jaana Tähtinen -- Integrating Internet/database marketing for CRM / Sally Rao, Chris O'Leary -- Developing brand assets with wireless devices / Jari H. Helenius, Veronica Liljander -- Geographic information systems (GIS) in e-marketing / Mark R. Leipnik, Sanjay S. Mehta -- Legal online marketing issues : the opportunities and challenges / Michael T. Zugelder -- Regulatory and marketing challenges between the U.S. and EU for online markets / Heiko deB. Wijnholds, Michael W. Little -- Modeling the effects of attitudes toward advertising on the Internet / Chris Manolis ... [et al.] -- Virtual community : a model of successful marketing on the Internet / Carlos Falvián, Miguel Guinalíu -- An online consumer purchase decision cycle / Penelope Markellou, Maria Rigou, Spiros Sirmakessis.".
2004029847 description "Includes bibliographical references and index.".
2004029847 extent "xv, 318 p. :".
2004029847 identifier "1591403219 (h/c)".
2004029847 identifier "1591403227 (s/c)".
2004029847 identifier "1591403235 (ebook)".
2004029847 identifier 2004029847.html.
2004029847 issued "2005".
2004029847 issued "c2005.".
2004029847 language "eng".
2004029847 publisher "Hershey, PA : Idea Group Pub.,".
2004029847 subject "658.8/72 22".
2004029847 subject "HF5415.1265 .A38 2005".
2004029847 subject "Internet advertising.".
2004029847 subject "Internet marketing.".
2004029847 subject "World Wide Web.".
2004029847 tableOfContents "Attracting and retaining online buyers : comparing B2B and B2C customers / Eileen Bridges, Ronald E. Goldsmith, Charles F. Hofacker -- Unlocking e-customer loyalty / Alvin Y.C. Yeo, Michael K.M. Chiam -- Drivers and barriers to online shopping : the interaction of product, consumer, and retailer factors / Francesca Dall'Olmo Riley, Daniele Scarpi, Angelo Manaresi -- eCRM : understanding Internet confidence and the implications for customer relationship management / Terry Daugherty, Matthew Eastin, Harsha Gangadharbatla -- Global Internet marketing strategy : framework and managerial insights / Gopalkrishnan R. Iyer -- Interactive brand experience : the concept and the challenges / Mary Lou Roberts -- Viral marketing : the use of surprise / Adam Lindgreen, Joëlle Vanhamme -- Retailer use of permission-based mobile advertising / Jari Salo, Jaana Tähtinen -- Integrating Internet/database marketing for CRM / Sally Rao, Chris O'Leary -- Developing brand assets with wireless devices / Jari H. Helenius, Veronica Liljander -- Geographic information systems (GIS) in e-marketing / Mark R. Leipnik, Sanjay S. Mehta -- Legal online marketing issues : the opportunities and challenges / Michael T. Zugelder -- Regulatory and marketing challenges between the U.S. and EU for online markets / Heiko deB. Wijnholds, Michael W. Little -- Modeling the effects of attitudes toward advertising on the Internet / Chris Manolis ... [et al.] -- Virtual community : a model of successful marketing on the Internet / Carlos Falvián, Miguel Guinalíu -- An online consumer purchase decision cycle / Penelope Markellou, Maria Rigou, Spiros Sirmakessis.".
2004029847 title "Advances in electronic marketing / [edited by] Irvine Clarke III, Theresa B. Flaherty.".
2004029847 title "Electronic marketing".
2004029847 type "text".