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- 2004030979 contributor B9842212.
- 2004030979 created "2005.".
- 2004030979 date "2005".
- 2004030979 date "2005.".
- 2004030979 dateCopyrighted "2005.".
- 2004030979 description "Includes bibliographical references (p. 201-219) and index.".
- 2004030979 description "Loyalty then and now -- The evolving workforce -- What loyalty means to business -- What is the loyalty factor? -- Employees, the new strategic alliance -- Loyal employees are your number one marketing tool -- The loyalty factor and the brand -- Five essential steps to productivity and profitability -- The first essential step : assess your company's present status and target your stress points -- The second essential step : create focus and strategy through shared vision, values, and positioning -- The third essential step : use communication to develop credibility and support -- The fourth essential step : establish an infrastructure for success -- The fifth essential step : foster ongoing success through continuous evaluation and feedback -- The role of leadership -- Loyalty and change management -- Loyalty in times of crisis -- Some of our favorite stories : the loyalty factor at work.".
- 2004030979 extent "ix, 229 p. ;".
- 2004030979 identifier "0814408176".
- 2004030979 identifier 2004030979.html.
- 2004030979 issued "2005".
- 2004030979 issued "2005.".
- 2004030979 language "eng".
- 2004030979 publisher "New York : AMACOM, American Management Association,".
- 2004030979 subject "658.3/14 22".
- 2004030979 subject "Employee loyalty.".
- 2004030979 subject "Employee motivation.".
- 2004030979 subject "HF5549.5.M63 D87 2005".
- 2004030979 subject "Interpersonal communication.".
- 2004030979 subject "Organizational commitment.".
- 2004030979 tableOfContents "Loyalty then and now -- The evolving workforce -- What loyalty means to business -- What is the loyalty factor? -- Employees, the new strategic alliance -- Loyal employees are your number one marketing tool -- The loyalty factor and the brand -- Five essential steps to productivity and profitability -- The first essential step : assess your company's present status and target your stress points -- The second essential step : create focus and strategy through shared vision, values, and positioning -- The third essential step : use communication to develop credibility and support -- The fourth essential step : establish an infrastructure for success -- The fifth essential step : foster ongoing success through continuous evaluation and feedback -- The role of leadership -- Loyalty and change management -- Loyalty in times of crisis -- Some of our favorite stories : the loyalty factor at work.".
- 2004030979 title "The loyalty advantage : essential steps to energize your company, your customers, your brand / Dianne M. Durkin.".
- 2004030979 type "text".