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- 2004042585 contributor B9845370.
- 2004042585 contributor B9845371.
- 2004042585 created "c2005.".
- 2004042585 date "2005".
- 2004042585 date "c2005.".
- 2004042585 dateCopyrighted "c2005.".
- 2004042585 description "Includes bibliographical references and index.".
- 2004042585 extent "xiii, 812 p. :".
- 2004042585 identifier "0072967625 (alk. paper)".
- 2004042585 identifier 2004042585-d.html.
- 2004042585 identifier 2004042585.html.
- 2004042585 isPartOf "McGraw-Hill/Irwin series in marketing".
- 2004042585 issued "2005".
- 2004042585 issued "c2005.".
- 2004042585 language "eng".
- 2004042585 publisher "New York, N.Y. : McGraw-Hill/Irwin,".
- 2004042585 subject "658.8 22".
- 2004042585 subject "HF5415.13 .L315 2005".
- 2004042585 subject "Marketing Management Case studies.".
- 2004042585 subject "Marketing Management.".
- 2004042585 title "Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan.".
- 2004042585 type "text".