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- 2004044713 contributor B9847875.
- 2004044713 contributor B9847876.
- 2004044713 created "c2005.".
- 2004044713 date "2005".
- 2004044713 date "c2005.".
- 2004044713 dateCopyrighted "c2005.".
- 2004044713 description "Includes bibliographical references and index.".
- 2004044713 extent "xvii, 766 p. :".
- 2004044713 identifier "0131404121".
- 2004044713 issued "2005".
- 2004044713 issued "c2005.".
- 2004044713 language "eng".
- 2004044713 publisher "Upper Saddle River, N.J. : Pearson/Prentice Hall,".
- 2004044713 subject "659.1 22".
- 2004044713 subject "Advertising.".
- 2004044713 subject "HF5823 .K45 2005".
- 2004044713 title "Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell.".
- 2004044713 type "text".