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- 2004051223 contributor B9855285.
- 2004051223 created "2005.".
- 2004051223 date "2005".
- 2004051223 date "2005.".
- 2004051223 dateCopyrighted "2005.".
- 2004051223 description "Includes bibliographical references and index.".
- 2004051223 extent "xiv, 489 p. :".
- 2004051223 identifier "0273683551 (pbk.)".
- 2004051223 identifier 2004051223.html.
- 2004051223 issued "2005".
- 2004051223 issued "2005.".
- 2004051223 language "eng".
- 2004051223 publisher "Harlow, England ; New York : Financial Times/Prentice Hall,".
- 2004051223 subject "658.8/72 22".
- 2004051223 subject "Database marketing.".
- 2004051223 subject "Direct marketing.".
- 2004051223 subject "HF5415.126 .T35 2005".
- 2004051223 title "Principles of direct and database marketing / Alan Tapp.".
- 2004051223 type "text".